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🏪 The lease is the point of no return. Everything useful happens before you sign it.

This is the one path that usually asks you to quit first, so NoBossly puts the numbers in front of you before you sign anything — your break-even day, your rent ceiling at half the takings you hope for — and gives you ways to test the concept while you are still being paid.

Free, forever. Pick this path and you're straight into your quest board. No card, no waiting on a report.

Sound familiar?

Rent is due whether anyone walks in or not. A concept that only breaks even when it is full is a concept that fails on a quiet Tuesday — so we ask about half capacity, not best case.

Which kind of brick and mortar?

This path covers all of it — nobody is forced into a box.

Café or restaurantShop or retailSalon or barberGym or studioBar or pubSomething else

📐 The number this path turns on

Rent should sit under 10% of takings. So $1,500 of rent is $15,000 a month through the till — every month, whatever the weather. Your fit test does that sum before you sign anything.

Rules of thumb, not laws — but a plan with no number in it is not a plan you can tell you are winning.

🎮 Your ten rungs, named for this path

Every path climbs the same ten stages for the same XP, but a plumber's fifth rung is not a podcaster's. XP alone can never buy one — each gates on something that happened in the real world.

💭 Daydreamer 🔎 Scouting ⛺ Pop-Up 🗣️ Pitching the Concept 🔔 First Till Ring — first money 🔑 Keyholder 🕰️ Open Regular Hours 🏦 Rent Covered 🕊️ Owner-Operator — the job ends 👑 Local Landmark
How the whole thing works →

Start as a brick and mortar.

One choice, and you're straight into the quest board and the ladder. Tonight, after work. You can switch paths any time from your dashboard.

Start as a brick and mortar →

Building something else?